Coaches, Are You Running Into This Problem?

I have seen this so much recently: Coaches running into clients that don’t want to do the work needed to get the results the client states they want. The coaches will find out the clients objective/results, then begin giving the steps needed to get that results and have the clients say…”No..I’m not doing this”. “No I’m not doing that”. “I don’t want to do this or that”. But….I want to get that results. Or “Can’t you do that for me”? I want to you imagine you are the coach for an NFL football team or the coach of any sports
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Marketing Messages Turning No Into Yes

“No” is only a two letter word, but carries a huge meaning and impact.  “Yes” is only one letter longer but it too carries a huge meaning and impact. As a business owner, to stay in business, you must have clients, customers, and/or patients and they have to say “Yes” at some point to become a client, customer, and/or patient. One of the hardest areas of business can be having the “closing sale” conversation and turning a No into a Yes. This is where your marketing messages become so important. Because if your messages on your website, in your presentation,
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Do Your Social Profiles and Your Website Reflect Your CURRENT Market

Recently I took some time to update all my profile’s and bio’s on my website, www.LivvieMatthews.com and my social platforms to reflect changes to my current market. One of the things you must be specific about is talking directly to your market.. your ideal clients. Plus the longer you are in business, the more likely your market and ideal clients will change, possibly even more than once or twice. You have your website up and your content directed to your market. But as you change the direction of your business, your market and your ideal clients will also change. Many
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What Are Your Marketing Messages Saying

As an online marketing business coach, I can’t stress enough the importance of your marketing messages. So let’s jump right into it! Your marketing message is 2 fold: What they read about what you do in your written marketing materials online or offline and what you say to others about yourself when you speak whether networking or speaking. Whether reading your marketing materials or hearing what you’re saying, you want your viewer to be ready, willing, and able to take the next step as a client….and that means working with you. So the reaction to your messages you want from
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Are You A Small Business Owner

This week (usually around the first week in May) is National Small Business Week. I am so excited to be a part of other small business owners who are working their business. It may be full time, part time, just starting or in it for years…. But the point is, you have something to offer and you wanted to make a difference…so you started your own business. This is not always easy…if it were, everyone would be doing it…right? It takes a lot of commitment, determination, and perseverance to keep doing what you’re doing. Sometimes it means time away from
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Are You Asking This One Essential Question

I was in contact for the first time with a couple of offices recently and during their initial process we went through asking and answering some questions. What I found very interesting is that even though both experiences were very different in their nature and how they were handled…one thing was exactly the same and stood out. They both asked this question: HOW DID YOU HEAR ABOUT US? This is a question you should always be asking on any written or oral communications with new prospects. How did you hear about me? Why is this so important? 1. The answer
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