Do Your Social Profiles and Your Website Reflect Your CURRENT Market

Recently I took some time to update all my profile’s and bio’s on my website, www.LivvieMatthews.com and my social platforms to reflect changes to my current market. One of the things you must be specific about is talking directly to your market.. your ideal clients. Plus the longer you are in business, the more likely your market and ideal clients will change, possibly even more than once or twice. You have your website up and your content directed to your market. But as you change the direction of your business, your market and your ideal clients will also change. Many
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What Are Your Marketing Messages Saying

As an online marketing business coach, I can’t stress enough the importance of your marketing messages. So let’s jump right into it! Your marketing message is 2 fold: What they read about what you do in your written marketing materials online or offline and what you say to others about yourself when you speak whether networking or speaking. Whether reading your marketing materials or hearing what you’re saying, you want your viewer to be ready, willing, and able to take the next step as a client….and that means working with you. So the reaction to your messages you want from
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Are You A Small Business Owner

This week (usually around the first week in May) is National Small Business Week. I am so excited to be a part of other small business owners who are working their business. It may be full time, part time, just starting or in it for years…. But the point is, you have something to offer and you wanted to make a difference…so you started your own business. This is not always easy…if it were, everyone would be doing it…right? It takes a lot of commitment, determination, and perseverance to keep doing what you’re doing. Sometimes it means time away from
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Are You Asking This One Essential Question

I was in contact for the first time with a couple of offices recently and during their initial process we went through asking and answering some questions. What I found very interesting is that even though both experiences were very different in their nature and how they were handled…one thing was exactly the same and stood out. They both asked this question: HOW DID YOU HEAR ABOUT US? This is a question you should always be asking on any written or oral communications with new prospects. How did you hear about me? Why is this so important? 1. The answer
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Are You Sending Potential Clients To Your Competition?

Ever gone on a fact finding mission and contacted a couple of businesses to get their input? I did this recently and was really surprised at what I found. I called two different businesses. The first person sounded very nice and upbeat when answering the phone. Then I proceeded to tell her what I was looking for. When I finished talking, she hardly asked for any information at all, asked me 3 questions, and promptly said “We can’t help you” and then hung up. Oh my! I felt hopeless and it left me with more questions than I had to
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Know – Uncover – Discover

KNOW: Your ideal client and target market. In marketing it’s so easy to say “Everyone needs my product” or “Everyone can use my product”. Even in a specific market you might say “Anyone in my field can use or needs my product”. And you may be right, however everyone is NOT going to purchase your product. And if you’re marketing to everyone…you’re marketing to NO ONE and therefore won’t make the money you want to make. UNCOVER: In marketing you must dig deep to uncover the three things you must know: 1) Exactly WHO your ideal client is and who
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