FACEBOOK, Changes, and What to Know

  Facebook announced a huge change and it’s really affecting your posts on your business page and how many see (and don’t see) them. Facebook has said posts from your friends, family, and in Facebook groups will now be given priority over posts from Facebook Business pages. Yep…that’s right. So let’s talk about what having a Facebook group means to you as a business owner: 1) If you are in any Facebook groups you will see those posts, since they are given priority, before seeing Business page posts. 2) That means if you want your message and your content seen
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Presenting your Services: Who’s Making the Decision?

Everyday you make many decisions. You’re given choices and based on your thoughts and reasoning, you make your decision. However I think one of the biggest decisions (and mistake) we business owners make is: Making the decision FOR our viewer, prospects, clients. We do this based on what we know or really what we THINK we know about our market/ideal clients and what they want or can afford. During my 30+ years in dentistry as the Office Manager and Financial Coordinator I saw so many dentists literally make the decision for their patients in their presentations for treatment and they
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Trying To Fit Into Cinderella’s Shoe…

In today’s marketing strategy let’s talk about Cinderella … Yes, you heard me correctly and No…we aren’t going to have a fairy tale telling time….    I want to ask you…Are YOU Trying to Fit into Cinderella’s shoe? Watch this video marketing strategy because there is a BIG marketing lesson in the story of Cinderella Want some marketing and visibility strategies?  I invite you to a Complimentary Visibility Session.  Just click the link and follow the prompts!  It’s that simple!
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#Hashtags: Are You Using Them Effectively?

Hashtags are the NEW search engine and are a popular tool used in communication that can be used with several of the social media channels. Facebook, Twitter, and Instagram to name a few. Understanding hashtags and using them effectively will lead to more people seeing your offerings, which will lead to increased traffic, and ultimately more business. And that’s what we are talking about in this marketing strategy. Watch this video to see how to use hashtags more effectively! Would love to hear your comments below on how you are using hashtags! Would you like to know more about hashtags
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Defining What Type of Business You Are REALLY In

When we talk about defining and getting to know our “ideal clients” we dig deep into who they are, what issues they have, and what solutions we can provide. Just as important as defining our ideal clients is defining what business are we in? I mean the business that we are really in. In any kind of business there is a Raw Product. Then they take that product through a Process and they create the End Product. But let’s take it a step further, because in any business when they take their Raw Product through a Process to create an End Product it will also create…
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Are You Struggling To Turn No’s Into Yes’ In Your Closing Conversations

  One of the hardest areas of business can be having the “closing sale” conversation and turning a No into a Yes. Even though NO is only a two letter word, it makes a huge impact.  YES is only one letter longer but it also carries an even larger impact! In your closing conversations is where your marketing messages become so important. Because if your messages on your website, in your presentation, your written or speaking marketing materials, or even while networking has been done correctly, your prospective client will want to know more, will even be ready willing and
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