All That Glitters Is Not Gold

Are you tired of seeing all the posts that glitter like gold? We’ve all heard the saying “All that glitters is not gold”. But if you’re looking on Facebook, well over the majority of the posts on Facebook make you begin to wonder….because it all sure does seem like everything is bright and glittering like gold with no bumps in sight. Post after post, you see the person posting how you can make 6 figures in this length of time… or make thousands and thousands in another short amount of time. They tell their story and everything looks really good! Some
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Do You Know the Difference Between Marketing and Advertising

Marketing and advertising confuses a lot of people. Even though some of their elements are the same, they are really very different. For growing your business you need to know the difference between the two. Marketing doesn’t necessarily have to include advertising, but advertising has to include marketing! Marketing is made up of several different elements, one of which is advertising. Let’s think of Marketing as a pie cut into different pieces that may include market research, public relations, (social) media planning, pricing, sales strategies, support, etc and advertising. All of these elements make up the whole pie, but each piece
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Coaches, Are You Running Into This Problem?

I have seen this so much recently: Coaches running into clients that don’t want to do the work needed to get the results the client states they want. The coaches will find out the clients objective/results, then begin giving the steps needed to get that results and only to have the clients say…”No..I’m not doing this”. “No I’m not doing that”. “I don’t want to do this or that”. But….I want to get that results. Or “Can’t you do that for me”? I want to you imagine you are the coach for an NFL football team or the coach of
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Marketing Messages Turning No Into Yes

“No” is only a two letter word, but carries a huge meaning and impact.  “Yes” is only one letter longer but it too carries a huge meaning and impact. As a business owner, to stay in business, you must have clients, customers, and/or patients and they have to say “Yes” at some point to become a client, customer, and/or patient. One of the hardest areas of business can be having the “closing sale” conversation and turning a No into a Yes. This is where your marketing messages become so important. Because if your messages on your website, in your presentation,
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Do Your Social Profiles and Your Website Reflect Your CURRENT Market

Recently I took some time to update all my profile’s and bio’s on my website, www.LivvieMatthews.com and my social platforms to reflect changes to my current market. One of the things you must be specific about is talking directly to your market.. your ideal clients. Plus the longer you are in business, the more likely your market and ideal clients will change, possibly even more than once or twice. You have your website up and your content directed to your market. But as you change the direction of your business, your market and your ideal clients will also change. Many
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What Are Your Marketing Messages Saying

As an online marketing business coach, I can’t stress enough the importance of your marketing messages. So let’s jump right into it! Your marketing message is 2 fold: What they read about what you do in your written marketing materials online or offline and what you say to others about yourself when you speak whether networking or speaking. Whether reading your marketing materials or hearing what you’re saying, you want your viewer to be ready, willing, and able to take the next step as a client….and that means working with you. So the reaction to your messages you want from
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