On Social Media today viewers expect a two-way conversation and engaging content, not to be marketed or sold to.
Sites like Facebook and Twitter, even Instagram are seen as places to share content and interact with friends, families and even interact with your brands.
Not approaching social media the right way could distance your prospects and audience which in turn could cause them to unfollow you or even unlike your page.
Even though Facebook has changed tremendously over the years, it’s still the largest of the social platforms, with over 2 BILLION active users on Facebook every month! When it comes to marketing, that’s not a number to be cast aside. That’s a lot of people and a bunch of eyes!
Does that mean you will be in front of all those 2 Billion people? No…but it does mean you have a better chance of being seen by your target market and ideal client with the number of people who are already gathered there on Facebook .
You also want to understand there are two types of Profiles on Facebook. Your Personal profile or friends, and your Business profile or Likes.
Adding friends to your personal profile is a way to connect with like minded people or people you share an interest with.
This can be done a couple of ways. If you know the person’s name you want to add you can do a search in the Facebook search bar, find the person and click the Add Friend button.
Also if you are in a group together or see them in your newsfeed, you can click on their name and then click on the Add Friend button.
After that, I like to take it a step further to make it more personal. Let’s say you are in a FB group together with the person you want to add. After clicking the Add Friend button, click on the Messenger button and send a quick…NON SALES…message to the person.
Let them know you are in such and such group together and share some of the same interests and you’ve sent them a Friend request that you hope they will accept.
This makes it a more personal touch and also lets them know why this request originated…that you do share some of the same interests.
Once they accept your friend request and you’ve developed a relationship with them, from your BUSINESS page (Like page) you can send an invitation to the person to Like your Business page.
If you prefer, you can just send an invitation to Like your business page to the person but do still send them a message explaining how you know them (in a group together…..friend of another friend…share same interests…etc) and would like for the to Like your page.
Also once these people have been added, make sure you thank them and you start a relationship with them. Get to know them for the relationship to build and grow.
Again as said in the beginning of this post, with Social Media today, viewers expect a two-way conversation and engaging content, not to be marketed or sold to.
If you are having trouble adding friends or inviting people to Like your page, let’s have a Free Add Facebook Friends Call. Just click on the link and follow the prompts. It really is that simple!
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