There is a BIG marketing lesson in the story of Cinderella. We all know the story of Cinderella and how she lost her shoe leaving the ball and the Prince searched all the unmarried ladies of the kingdom to see who the shoe belonged to.
Every eligible woman in the kingdom tried on that shoe. They pushed and pushed and tried their best to make their foot fit that shoe… but…. There was only ONE person that shoe would fit.
What does Cinderella’s shoe and marketing have in common? I’m so glad you asked that! Day in and day out, we spend hours searching and tweaking, tweaking and searching those we think are who we want to be like.
And then we push and push and push…. trying everything we can to be exactly like them. But it doesn’t work…Why? Because we aren’t them… we are our own self!
Have you ever taken the time to reflect on just how unique YOU really are? We weren’t all created the same way. We each come with different gifts and talents to offer that are unique to us.
We aren’t all extroverts, some are introverts. We aren’t all slim, some are larger. We aren’t all chatty Cathy’s, some are quiet. But the person YOU are is gifted with some very unique talents and skills.
You may be saying…. “Livvie, I don’t think there is anything special or unique about me to offer”. Not true!! There is no one else who has had your experiences in life. Who has the unique work experiences you have had. Who’s found the solutions that worked for you (that others are looking for) like you.
You may have to search for them… but they are definitely there. Try asking those you have worked with or who know you, what they think is unique about you.
There may be many others in your profession or type of business, but YOU are the only one with your skills, experiences, and solutions that are unique to you. THAT is what your viewers will connect with because that is what they are looking for.
How boring it would be if we were all the same! So why do we spend so much time trying to be like someone else?
Going back to Cinderella, the shoe, and marketing. Cinderella was the ONLY person that shoe would fit because it was unique to HER foot! That’s how your marketing should be. Unique to you.
There is a saying that we should find successful people and be like them. This is very true, but up to a point. Find and study what makes them successful. How they market and what steps they do. But then take those successful strategies and tweak them to fit YOUR business and your marketing for fitting them into your uniqueness.
Simple Action Step:
Starting today and going forward….stop pushing and pushing to be someone else! Instead, be YOU! Let your light shine… you will be surprised how many will be drawn to YOU because of who you REALLY are!! BElieve in YOUrself.
ALSO: Have you joined my FREE community group, Marketing At 50 And Over over on Facebook? If not, come on over, take a look around, and introduce yourself. Can’t wait to see you there!
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