Online Marketing and Social Media’s Key Element

If you are not online – to your ideal clients and customers – you don’t exist.  Why do I say this? Because 85 % of today’s consumers are already online looking for solutions to their problems and who they are going to do business with. They aren’t flipping pages in a telephone book… looking in a magazine… or scanning direct mailers… There’re onTwitter… Facebook… YouTube… Instagram… and Google searching and viewing what others are saying. But what does that have to do with whether you are fake or genuine?    Transparency and Authenticity. Today, people are: • Looking beyond the
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Are You Working Your Business Or Is Your Business Working You?

  When you went into business you had certain things you envisioned happening. What your business would be, what it would encompass, how you would work your business, and what you wanted your business hours to be. This would be how you would work your business. Maybe you wanted to only work 25-30 hours a week. Maybe you wanted to just work week days…no nights and no weekends or maybe you would work on weekends because you were still at a job. Whatever you outlined, THIS was the way you wanted your business to go. Enter the real world: Do
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Business Building Advice

I hear it and see it asked many times: “If you could share one piece of advice for those just starting or building their business, what would it be?” And I love sharing this piece. It has saved me many times over in my journey, both personal and in business. Let me give you some background: Way back when I was still a bit new to the world of dentistry, I saw an advertisement for a Dental Assistant. At that time I’d been an assistant for about 5 years. We had just moved to a new town and I needed
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Decisions! Who’s Making The Decision For Your Services?

Decisions, decisions, decisions! We have choices to make and base on our thoughts and reasoning, we make our decisions….daily. But there is another way we make our decisions: For a business owner, one of the biggest mistakes we make is making the decision FOR our prospect and clients and often we base those decisions on what we THINK we know about our prospect/ideal client and what WE think they can afford at that time. What did we do? We just made a decision that was not ours to make which was a big disservice to our prospect/ideal client. Let me
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What Does A Snake And Your Comfort Zone Have In Common

Yesterday my daughter was here working from our home on her computer. She is a writer and has to have things pretty quiet when she is writing, so the door to the computer room was shut and I was sitting in the den. As I was sitting there the door opened very slowly and my daughter said to me, very calm and quietly, “Mom, I don’t mean to alarm you, but there is a small SNAKE behind this door!” My reply was…. “A SNAKE!!!???…A SNAKE!!!!???” I must say it was not nearly as calm and quite as her statement was!!
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Are You Using The Right Mindset?

Online marketing and social media have changed marketing tactics more in the last ten years… than in the preceding 100 years of marketing! Does this mean you need to pitch your traditional marketing efforts out the door in favor of online marketing and social media? NO…BUT you DO need to integrate it into your current marketing plan. Understand: Social media itself, is not a marketing strategy. Social media is a promotional tool that’s needed in every smart marketers toolbox…and used to create marketing strategies. Your mindset towards marketing strategies is one of the most important foundations you can develop for
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