New Year and Back To Business: Adding Friends and Likes

On Social Media today viewers expect a two-way conversation and engaging content, not to be marketed or sold to. Sites like Facebook and Twitter, even Instagram are seen as places to share content and interact with friends, families and even interact with your brands. Not approaching social media the right way could distance your prospects and audience which in turn could cause them to unfollow you or even unlike your page. Even though Facebook has changed tremendously over the years, it’s still the largest of the social platforms, with over 2 BILLION active users on Facebook every month! When it
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New Year and Back to Business: Clean Up and Update Your Website

We’re talking about getting back in the swing of business for the New Year and today we’re going to talk about your Website. Your website is critical because in many ways it’s the viewer’s first contact or impression they have of you, your business, and your services. Have you taken a look….a good look…at your website lately? What is it saying about you? First and foremost…is it up to date? Does it really reflect what you do, who you’re trying to reach, and how you can solve the issues and challenges they are having? It’s so easy to put up
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New Year and Back To Business: Get Back In Touch

Often during the holiday season we “gear down” in our business or we’re not as productive as we are the rest of the year. So after the holidays and starting a New Year in January, what can we do to gear up for the New Year? There are 5 specific areas we can work on for getting us back on track and in the working mode. I’ll be covering these areas each week during January so we can get back on track. The first thing you can do is: Get back in touch. It’s so easy to lose contact as
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What I Know -VS- What I THINK Other People Know

Our mindset is a powerful thing. It can guide us in the right direction OR it can take us in the wrong direction. As a solo entrepreneur or small business owner, one of the mindset issues we often we tell ourselves is:  “I don’t know enough”. I even have this run through my mind from time to time. When in fact you know so much more than you realize or give yourself credit for. This comes right along with the quote “You can’t see the forest for the trees”. We are too close to ourselves (we are the trees) to
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Top 3 Benefits You Can Provide

Online marketing using the Internet is so vast, what we do must really be targeted to reach the exact people, our ideal clients, we are meant to serve….and that is NOT everyone… regardless of how good or how needed your product/service is. To narrow this down, or niche it as it’s called, before you can define your target market and ideal client, you must first know WHAT it is you provide. This is not to be done in a broad sense but in a very targeted, narrowed down sense. Then you will be able to present this to the people,
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Making Client Attraction A Priority

With 85% of viewers looking online today for who they are going to do business with, you have to be seen… you have to be seen in the right places… and you have to be seen by the right people…your ideal clients… and that’s all done with marketing! Again…. This means you MUST make time for marketing so we will need to get very clear on what high priority activities you need to be doing on a daily basis, weekly basis, monthly basis, even on a yearly basis in order to be focused on bringing in more ideal high paying
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