Want More Visibility? Think TRAIN

You’re 50 or over, in the next chapter of your life with your own business and you’re loving it!! But let’s face it…marketing at 50 and over present’s different challenges. We know we need visibility but we were not born in this “smart phone” age and tech savvy like the current generation. So for us, all this can be very confusing… overwhelming… even intimidating! Even though online marketing and social media have been around more than two decades now, many are still unclear on exactly how it even works and the benefits. So if you want Visibility??….. Think TRAIN! All
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Did You Know: Marketing is a Lot Like Fishing

Finding your ideal clients for targeted marketing is key to building your business. Let’s think about it in terms of Fishing and see how they are alike. When is the best time of year to fish for your certain type of fish? • There are times that are better than others for marketing to your viewers. **Ex: Depending on the time of year (and service offering) …vacation time and Christmas may not the best time to market. Where do YOUR fish hang out? • Different fish are in different water. Some are in salt water, some in fresh water, some
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Online Marketing and Social Media’s Key Element

If you are not online – to your ideal clients and customers – you don’t exist.  Why do I say this? Because 85 % of today’s consumers are already online looking for solutions to their problems and who they are going to do business with. They aren’t flipping pages in a telephone book… looking in a magazine… or scanning direct mailers… There’re onTwitter… Facebook… YouTube… Instagram… and Google searching and viewing what others are saying. But what does that have to do with whether you are fake or genuine?    Transparency and Authenticity. Today, people are: • Looking beyond the
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Are You Working Your Business Or Is Your Business Working You?

  When you went into business you had certain things you envisioned happening. What your business would be, what it would encompass, how you would work your business, and what you wanted your business hours to be. This would be how you would work your business. Maybe you wanted to only work 25-30 hours a week. Maybe you wanted to just work week days…no nights and no weekends or maybe you would work on weekends because you were still at a job. Whatever you outlined, THIS was the way you wanted your business to go. Enter the real world: Do
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Business Building Advice

I hear it and see it asked many times: “If you could share one piece of advice for those just starting or building their business, what would it be?” And I love sharing this piece. It has saved me many times over in my journey, both personal and in business. Let me give you some background: Way back when I was still a bit new to the world of dentistry, I saw an advertisement for a Dental Assistant. At that time I’d been an assistant for about 5 years. We had just moved to a new town and I needed
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Decisions! Who’s Making The Decision For Your Services?

Decisions, decisions, decisions! We have choices to make and base on our thoughts and reasoning, we make our decisions….daily. But there is another way we make our decisions: For a business owner, one of the biggest mistakes we make is making the decision FOR our prospect and clients and often we base those decisions on what we THINK we know about our prospect/ideal client and what WE think they can afford at that time. What did we do? We just made a decision that was not ours to make which was a big disservice to our prospect/ideal client. Let me
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