What Does A Snake And Your Comfort Zone Have In Common

Yesterday my daughter was here working from our home on her computer. She is a writer and has to have things pretty quiet when she is writing, so the door to the computer room was shut and I was sitting in the den. As I was sitting there the door opened very slowly and my daughter said to me, very calm and quietly, “Mom, I don’t mean to alarm you, but there is a small SNAKE behind this door!” My reply was…. “A SNAKE!!!???…A SNAKE!!!!???” I must say it was not nearly as calm and quite as her statement was!!
Read More

Are You Using The Right Mindset?

Online marketing and social media have changed marketing tactics more in the last ten years… than in the preceding 100 years of marketing! Does this mean you need to pitch your traditional marketing efforts out the door in favor of online marketing and social media? NO…BUT you DO need to integrate it into your current marketing plan. Understand: Social media itself, is not a marketing strategy. Social media is a promotional tool that’s needed in every smart marketers toolbox…and used to create marketing strategies. Your mindset towards marketing strategies is one of the most important foundations you can develop for
Read More

Marketing vs Advertising: Do You Know the Difference?

There is a lot of confusion around marketing and advertising and many think it’s the same. Even though some of their elements are the same, they are very different and for growing your business you need to know the difference between the two. Understand that marketing doesn’t necessarily have to include advertising, but advertising must include marketing! There are several different elements that make up marketing, one of the elements is advertising. A good way to think of marketing is as a pie cut into different pieces that may include market research, public relations, (social) media planning, pricing, sales strategies,
Read More

2019 New Year – New Opportunities

Hello and Happy 2019!! Can you believe it??? A New Year and new Opportunities are here….this is so exciting! We are here together to learn how we, as 50 and over marketers, can get more visibility for growing and building our businesses. We weren’t born in this smart phone age with all the online technology …and marketing….it has totally changed!! So what do we do? What do we need? I know you are asked this all the time but it really is relevant for doing what’s needed. This newsletter is OUR online space/community…not just mine. I can create and post
Read More

Are You Getting Creative For Getting Clients

Getting clients is key to our staying in business. But getting clients can present a challenge from time to time. So how can we get creative and get clients? Let me share a story with you. Several months ago our shower door in our bathroom broke. The handyman we had at the time said we would have to order a custom made shower door and that it would be very expensive and suggested we just put up a shower curtain and make that work. When another handyman had started working for us, I mentioned our shower door and he looked
Read More

Are You Over Complicating Your Business

Did you know that over-complicating things is one of the biggest hurdles we have to overcome in business? Well, I don’t know about you, but I can so over-complicate things! It’s so easy to get started going in too many directions, doing too many things at once, which leads to overwhelm and frustration that we feel in our businesses. Have you ever experienced this? I know I have! In any business one of the first things we have to do is focus and find clarity to know what direction we’re headed in. Today is not only almost the end of
Read More