Presenting your Services: Who’s Making the Decision?

Presenting your Services: Who’s Making the Decision?

Everyday you make many decisions. You’re given choices and based on your thoughts and reasoning, you make your decision. However I think one of the biggest decisions (and mistake) we business owners make is: Making the decision FOR our viewer, prospects, clients. We do this based on what we know or really what we THINK we know about our market/ideal clients and what they want or can afford. During my 30+ years in dentistry as the Office Manager and Financial Coordinator I saw so many dentists literally make the decision for their patients in their presentations for treatment and they
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Trying To Fit Into Cinderella’s Shoe…

Trying To Fit Into Cinderella’s Shoe…

In today’s marketing strategy let’s talk about Cinderella … Yes, you heard me correctly and No…we aren’t going to have a fairy tale telling time….    I want to ask you…Are YOU Trying to Fit into Cinderella’s shoe?   ****UPDATE:  The  Free Facebook Group mentioned is now MARKETING AT 50 AND OVER.  Watch this video marketing strategy because there is a BIG marketing lesson in the story of Cinderella Want some marketing and visibility strategies?  I invite you to a Complimentary Visibility Session.  Just click the link and follow the prompts!  It’s that simple!
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#Hashtags: Are You Using Them Effectively?

#Hashtags: Are You Using Them Effectively?

Hashtags are the NEW search engine and are a popular tool used in communication that can be used with several of the social media channels. Facebook, Twitter, and Instagram to name a few. Understanding hashtags and using them effectively will lead to more people seeing your offerings, which will lead to increased traffic, and ultimately more business. And that’s what we are talking about in this marketing strategy. Watch this video to see how to use hashtags more effectively! Would love to hear your comments below on how you are using hashtags! Would you like to know more about hashtags
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Defining What Type of Business You Are REALLY In

Defining What Type of Business You Are REALLY In

When we talk about defining and getting to know our “ideal clients” we dig deep into who they are, what issues they have, and what solutions we can provide. Just as important as defining our ideal clients is defining what business are we in? I mean the business that we are really in. In any kind of business there is a Raw Product. Then they take that product through a Process and they create the End Product. But let’s take it a step further, because in any business when they take their Raw Product through a Process to create an End Product it will also create…
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Are You Struggling To Turn No’s Into Yes’ In Your Closing Conversations

Are You Struggling To Turn No’s Into Yes’ In Your Closing Conversations

  One of the hardest areas of business can be having the “closing sale” conversation and turning a No into a Yes. Even though NO is only a two letter word, it makes a huge impact.  YES is only one letter longer but it also carries an even larger impact! In your closing conversations is where your marketing messages become so important. Because if your messages on your website, in your presentation, your written or speaking marketing materials, or even while networking has been done correctly, your prospective client will want to know more, will even be ready willing and
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4 Reasons Why We Struggle With Identifying Our Ideal Clients

4 Reasons Why We Struggle With Identifying Our Ideal Clients

Have you ever said…. “Oh no, it’s the ‘Identify Your Ideal Client’ exercise!” This can be a real struggle for many of us because we’re told and taught we have to know who we’re marketing to and if we don’t…we feel like failures, since “Everybody else knows their ideal client and I’m struggling to know mine”. So we have a tendency to just cringe when we see that exercise. Am I saying we don’t have to know who our ideal client is? No, because we DO need to know exactly who we’re marketing to for our marketing to be effective
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