What Does A Hurricane And Your Business Have In Common

We have just gone through hurricane Florence here in Charlotte, NC and even though it was not as bad here as forecast, it went through extremely slow leaving a massive amount of rain. Thank God we kept our power and no down trees in our yard, but other parts of Charlotte were hit pretty hard. However the eastern part of our state in Wilmington, New Bern, and other coastal areas and some inland areas have been devastated. Please pray for their recovery. When Florence was approaching as a Category 4 she was traveling at a faster rate of speed going
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We Are Not 25 Anymore…So What?

Guess what?? We’re not 25 anymore!!! We may not even be 50 anymore <gasp>! But does that mean we need to just be put out to pasture or just sit on the porch in the rocking chair and hope for the best? Does this mean…. we’re “done?” Absolutely NOT! This is YOUR time!! You are in the next chapter of your life and you’re loving it… Through all this time it’s been a total learning experience whether working outside the home and/or being a stay at home mom…it’s been a big learning experience. You have a world of experience, you
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FACEBOOK, Changes, and What to Know

  Facebook announced a huge change and it’s really affecting your posts on your business page and how many see (and don’t see) them. Facebook has said posts from your friends, family, and in Facebook groups will now be given priority over posts from Facebook Business pages. Yep…that’s right. So let’s talk about what having a Facebook group means to you as a business owner: 1) If you are in any Facebook groups you will see those posts, since they are given priority, before seeing Business page posts.2) That means if you want your message and your content seen as
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Presenting your Services: Who’s Making the Decision?

Everyday you make many decisions. You’re given choices and based on your thoughts and reasoning, you make your decision. However I think one of the biggest decisions (and mistake) we business owners make is: Making the decision FOR our viewer, prospects, clients. We do this based on what we know or really what we THINK we know about our market/ideal clients and what they want or can afford. During my 30+ years in dentistry as the Office Manager and Financial Coordinator I saw so many dentists literally make the decision for their patients in their presentations for treatment and they
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Trying To Fit Into Cinderella’s Shoe…

In today’s marketing strategy let’s talk about Cinderella … Yes, you heard me correctly and No…we aren’t going to have a fairy tale telling time….    I want to ask you…Are YOU Trying to Fit into Cinderella’s shoe?   ****UPDATE:  The  Free Facebook Group mentioned is now MARKETING AT 50 AND OVER.  Watch this video marketing strategy because there is a BIG marketing lesson in the story of Cinderella Want some marketing and visibility strategies?  I invite you to a Complimentary Visibility Session.  Just click the link and follow the prompts!  It’s that simple!
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#Hashtags: Are You Using Them Effectively?

Hashtags are the NEW search engine and are a popular tool used in communication that can be used with several of the social media channels. Facebook, Twitter, and Instagram to name a few. Understanding hashtags and using them effectively will lead to more people seeing your offerings, which will lead to increased traffic, and ultimately more business. And that’s what we are talking about in this marketing strategy. Watch this video to see how to use hashtags more effectively! Would love to hear your comments below on how you are using hashtags! Would you like to know more about hashtags
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