4 Reasons Why We Struggle With Identifying Our Ideal Clients

4 Reasons Why We Struggle With Identifying Our Ideal Clients

Have you ever said…. “Oh no, it’s the ‘Identify Your Ideal Client’ exercise!” This can be a real struggle for many of us because we’re told and taught we have to know who we’re marketing to and if we don’t…we feel like failures, since “Everybody else knows their ideal client and I’m struggling to know mine”. So we have a tendency to just cringe when we see that exercise. Am I saying we don’t have to know who our ideal client is? No, because we DO need to know exactly who we’re marketing to for our marketing to be effective
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3 Powerful Visibility Strategies Online

3 Powerful Visibility Strategies Online

We all want to position ourselves as the “go-to” person in our niche, right?  And being seen online helps you be seen as that go to person!  Some call it visibility, others may call it your web presence, but the bottom line is…what we’re talking about is being found online by your prospective ideal clients. Watch this video for 3 Powerful Visibility Strategies Online: If you are interested in getting more online visibility, I invite you to schedule a FREE Visibility Strategy session with me and let’s start moving you forward!  It’s that simple!
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How To Stand Out On The Internet

How To Stand Out On The Internet

You’re on the Internet so you know it’s big, at times it can be intimidating, and with all the chatter going on…it’s become very noisy! Doing a simple Google search you can find most any business imaginable, you can even find Facebook and LinkedIn pages the same way, some may be just like yours. But how many of these businesses actually get seen? Most are just passed over and experience very little activity. But then there are others that just POP right on to your screen, they stand out and draw your attention. These are the ones that are engaging
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Niche Market – Target Market: Do You Know The Difference?

Niche Market – Target Market: Do You Know The Difference?

  We are always talking about knowing…really knowing WHO our ideal client is. To define this, we need to step back and define our niche market AND our target markets. Yes, there is a difference! Within each niche market there are target markets. Think of it like this: You have major category/profession (Niche) etc and with those category/professions there are sub categories (Target) to be found. Let’s take a look at a couple of examples: Category (Niche): Insurance            Sub categories (Target): Medical, Dental, Life Category (Niche): Coach                 
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2 Cool Opportunities

2 Cool Opportunities

  It’s amazing how quickly time passes! It’s also amazing how we can “suddenly” find ourselves exactly where we were last year at this time. Has this ever happened to you? Maybe it’s happening right now. 2018 is just around the corner and I was thinking about what could I do to help YOU get ready for making a bigger impact in 2018! First I thought about something you could do really quick before the year ends so you start 2018 with a bang! Something short and sweet and to the point! Then I also thought about you might want
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How To Do A Facebook Live

How To Do A Facebook Live

Marketing is everything and visibility is critical to today’s marketer. Therefore, a key marketing element in our marketing toolbox is visibility and nothing gives you more visibility that video. Here is a simple step by step way to do your Facebook Lives.  Don’t be nervous, it really is very simple once your understand how it works.  So watch this video and follow these simple steps. I hope this video was beneficial to you and that YOU will start doing your LIVE video’s on Facebook. If you would like some strategies for getting more visibility I invite you to take advantage
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