Marketing vs Advertising: Do You Know the Difference?

There is a lot of confusion around marketing and advertising and many think it’s the same. Even though some of their elements are the same, they are very different and for growing your business you need to know the difference between the two. Understand that marketing doesn’t necessarily have to include advertising, but advertising must include marketing! There are several different elements that make up marketing, one of the elements is advertising. A good way to think of marketing is as a pie cut into different pieces that may include market research, public relations, (social) media planning, pricing, sales strategies,
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2019 New Year – New Opportunities

Hello and Happy 2019!! Can you believe it??? A New Year and new Opportunities are here….this is so exciting! We are here together to learn how we, as 50 and over marketers, can get more visibility for growing and building our businesses. We weren’t born in this smart phone age with all the online technology …and marketing….it has totally changed!! So what do we do? What do we need? I know you are asked this all the time but it really is relevant for doing what’s needed. This newsletter is OUR online space/community…not just mine. I can create and post
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Are You Getting Creative For Getting Clients

Getting clients is key to our staying in business. But getting clients can present a challenge from time to time. So how can we get creative and get clients? Let me share a story with you. Several months ago our shower door in our bathroom broke. The handyman we had at the time said we would have to order a custom made shower door and that it would be very expensive and suggested we just put up a shower curtain and make that work. When another handyman had started working for us, I mentioned our shower door and he looked
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Are You Over Complicating Your Business

Did you know that over-complicating things is one of the biggest hurdles we have to overcome in business? Well, I don’t know about you, but I can so over-complicate things! It’s so easy to get started going in too many directions, doing too many things at once, which leads to overwhelm and frustration that we feel in our businesses. Have you ever experienced this? I know I have! In any business one of the first things we have to do is focus and find clarity to know what direction we’re headed in. Today is not only almost the end of
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What Does A Hurricane And Your Business Have In Common

We have just gone through hurricane Florence here in Charlotte, NC and even though it was not as bad here as forecast, it went through extremely slow leaving a massive amount of rain. Thank God we kept our power and no down trees in our yard, but other parts of Charlotte were hit pretty hard. However the eastern part of our state in Wilmington, New Bern, and other coastal areas and some inland areas have been devastated. Please pray for their recovery. When Florence was approaching as a Category 4 she was traveling at a faster rate of speed going
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We Are Not 25 Anymore…So What?

Guess what?? We’re not 25 anymore!!! We may not even be 50 anymore <gasp>! But does that mean we need to just be put out to pasture or just sit on the porch in the rocking chair and hope for the best? Does this mean…. we’re “done?” Absolutely NOT! This is YOUR time!! You are in the next chapter of your life and you’re loving it… Through all this time it’s been a total learning experience whether working outside the home and/or being a stay at home mom…it’s been a big learning experience. You have a world of experience, you
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