Reputation…What’s Yours?

With all the news of unethical corporations and businesses in today’s troubled economy, is it any wonder the public is asking who’s trustworthy in these seemingly untrustworthy times and are skeptical about who to trust for doing any type of business? With the financial and economic crisis dominating the news, there’s no doubt about it…we are in an economic storm. Unemployment is up, consumer spending is down, cutting back is in, and over spending is definitely out! Whether you are a new or an established business, these are changing and often scary times and changing times require changing courses…literally. But
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WOW…IKEA!

Saturday my daughter and I went to the new IKEA here in Charlotte, NC. Their furniture showroom had everything you could imagine and they had it in every color. It was quite an experience…a very good experience! This experience started with the parking. Even the parking attendants were organized. You would have thought you were going to a huge concert the way they were directing traffic…for a minute I thought I was going to have to pay for parking. As one car left, the parking attendants would direct another car into that very space. No cruzing the parking lot to
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Giving Thanks

There is so much going on in our country right now, loss of jobs, loss of homes, loss of savings, but yet there is much to be thankful for. We can be thankful for HOPE. We are a country full of innovative people, entrepreneurs, and survivors. We will get through this. We had never been through anything like 9/11, Hurricane Katrina, and some of the other disasters…but we came through them. We WILL come through this. We Americans are a resourceful people, and when our backs are pressed to the wall, we push forward with a new zest! New ideas,
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Are You Your Client’s Solution?

Right after hurricane Ike went through, we saw a “run on the pumps” for gas here in Charlotte. Some drove for miles trying to find gas, some sat in lines for hours waiting for gas, while others literally ran out of gas waiting in line. One lady was interviewed around 2:00 AM while sitting in her car wearing pajamas. When asked by the reporter why she was in her PJ’s, she answered she did what she needed to do. She thought if she came out early she would beat the crowd. Unfortunately many other people had thought the same thing
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Is There A Copywriter In The House?

Everywhere we look it seems we see higher prices and lower morales. Although initally it started with rising gas prices, it now incorporates everything and has touched all businesses. With layoffs and cutbacks in our workplaces it’s put pressure on companies to make sure their marketing materials maintain the professional image the public is use to seeing and to complicate matters it’s put pressure on those left in the workplace to pick up the slack. Your written materials are powerful, cost effective marketing tools to clearly communicate your companies strategic message and are critical to your professional image. With many
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Cherry Trees and the Azaleas, A Sight Worth Seeing!

We hear it all the time, “Stop and smell the roses”, but until the roses bloom, stop and take the time to enjoy the beautiful flowering trees and shrubs. In our area the Cherry trees and the Azelea’s are blooming and they are gorgeous. Here in the South, Azelea’s can be found from small, about 18″ tall to the “tree” Azelea, which can stand 6 feet tall and come in an array of colors. One of the most interesting events featuring Azelea’s is approaching. The 61st Annual North Carolina Azelea Festival will be held April 9-13, 2008 in the greater
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