Critical Elements in Effective Copywriting for the Internet – Part 2

Today, we’ll discuss the second element in the five Critical Elements in Effective Copywriting for the Internet: 1) Know the Product 2) Know the Customer/Audience (Your Target) 3) Stress Benefits 4) Determine the Copy Objective 5) Build Relationships/Trust Getting to know the customer/audience (your target) is paramount to writing (effective) content in any marketing material expecially the Internet. Hereafter, we will refer to the customer as the (target) Audience . Studies have shown when a viewer enters your web site, you have about 4 seconds to grab their attention. With that time frame in mind, knowing who your target is
Read More

Critical Elements in Effective Copywriting for the Internet- Part 1

Over the next couple of weeks we’ll be discussing two the five critical elements in effective copywriting for the Internet. Of the five critical elements listed below, we’ll be discussing Know the Product and Know the Customer/Audience (Your Target). 1) Know the Product 2) Know the Customer/Audience (Your Target) 3) Stress Benefits 4) Determine the Copy Objective 5) Build Relationships/Trust Knowing the product is the foundation of effectively writing content for the Internet. In Real Estate it’s all about Location, Location, Location. In writing (effective) content it’s all about Questions, Questions, Questions. Ask the right questions and keep asking them.
Read More

Happy New Year!

This time of year, with the Christmas season behind us and looking ahead to a new year, brings about new energy. Yes, we’ve all shopped till we dropped and have exhausted ourselves getting ready for Christmas, but yet there is a renewed kind of energy just thinking about starting a new year. Whether it’s personal, business, or both, take some time to reflect on what you would like to accomplish this year and the steps needed to get you there. I always have such good intentions the first of the year, full of energy, and thinking of project after project
Read More

It’s Time To Set Some Goals. Are You Ready?

September is a busy time! End of summer, last vacations, back to school shopping, and back to school. For a short time, our normal schedules are put on the back burner. Then when things began to return to normal, it’s time to get back “into the groove”. This time of year is the perfect time for goal setting. The fall is coming, the air is crisp, colors are magnificant, and inspiration is everywhere! During this three month time period before the beginning of a new year, it’s time to look at what you want to accomplish in the next year
Read More

Consistency…Is Everyone On The Same Page?

Ever needed information, asked several different people, and received several different answers? Even more confusing, how about asking several different people who work in the same office and still receive several different answers? This happened to me in a practice I was with. It concerned bleaching or whitening the teeth. The patient had received instructions from the assistant as she was being dismissed in the back. As the patient was checking out, she asked the front desk to explain it to her again and received a different set of instructions. Confused by the information, when the patient got home, she
Read More

E-Mail Marketing: Your Practice’s Golden Opportunity!

The electronic (e) age is here and along with it comes the most cost effective marketing tool to communicate with your patients and clients…e-mail and e-mail marketing! Keeping your name in front of your patients and clients on a regular basis strengthens your existing relationships and establishes credibility and trust –two of the main ingredients needed to attract and retain quality patients and clients. Choose an autoresponder program like Aweber (what I use) , iContact, Constant Contact , or mailchimp.com .  These programs are double opt in, meaning they must confirm they subscribed to the email/newsletter  before they can start receiving it.  If you
Read More