Follow Up Contacts – Commerical Freelance Writing

Follow up contacts are by far much easier to initiate than cold calling due to the fact the people you are contacting already know or have heard about you from the initial contacts made. This means: 1) You aren’t having to spend as much time to initiate the contact 2) You already are known by the business/person you are contacting 3) Your name is in front of them again if they need you 4) Each contact is another step in building and strengthening your relationship with the person you are reaching Make sure when you are making either initial or
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A Moment In Time

September 11, 2006 marks the 5 year anniversary since September 11, 2001. We all have memories that come rushing back to that eventful day and that exact moment, myself included. My daughter, Stacey, and a friend of hers were in NYC that day. It was her first trip to NY, she had been there 5 days and was to board the airplane at 6:30 the evening of September 11 returning home to Charlotte, NC. It didn’t happen that way. Stacey was only 30 blocks away from the WTC when all this took place but didn’t know anything had happened! Although
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Cold Call Campaign Update

Even though cold calling sends shivers down some spines and cause some to break out into cold sweats, it really does work. In Peter Bowerman’s Well Fed Writer: Back For Seconds cold calling is a subject he endorses extensively due to it’s “law of averages” for success. Granted you must be making, as Bowerman puts it, “….a TON” of calls for the averages to work, but the point is, it works! The beauty part of it is you are just saying a 20 second message and it’s amazing how receptive the prospects can be to receiving the calls. The more
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Beginning a Cold Call Marketing Campaign

I know many writers have a problem making cold calls and would rather go to the dentist for a root canal than make the calls. For me, the cold calls are very easy. This is because coming from a dental front office background I made confirmation calls to confirm dental appointments everyday for years. One of the easiest ways to make cold calls is to have a short 15 – 20 second message (script) stating the purpose of your call. I have two scripts, one for actually speaking with the contact and one for leaving a message on their voice
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Look Out! Is Your Business on Auto-Pilot?

First there was the fax-on-demand…information received instantly by using a fax machine. Then the Internet evolved into the use of e-mail, producing email-on-demand with the use of autoresponders. An autoresponder is just what the name implies. It is an auto response that is programmed to automatically deliver a specific message upon receiving the request. Autoresponders allow your business to be operational around the clock 24 hours a day – 7days a week – 365 days a year. A good example is the Customer Service link provided on so many web sites. Once you have sent your question or comment to
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Are You Suffering From…. Paralysis Of Analysis?

Symptom: You want to be a writer, you’ve written several articles, but just n-o-t quite the way you want them. It needs a little more…. Symptom: You want to create a web site, you’ve finished designing the layout, but just n-o-t quite ready to launch. You need to check on…… Symptom: You’ve decided to start a blog, you have everything in place, but just n-o-t quite ready to publish. There’s one more….. Diagnosis: ……Paralysis Of Analysis! I know from personal experience just how this feels. I have had so many ideas, good ideas, but just when it came down to the
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