Defining What Type of Business You Are REALLY In

What Business Are You REALLY In

When we talk about defining and getting to know our “ideal clients” we dig deep into who they are, what issues they have, and what solutions we can provide.

Just as important as defining our ideal clients is defining what business are we in? I mean the business that we are really in.

In any kind of business there is a Raw Product. Then they take that product through a Process and they create the End Product.

But let’s take it a step further, because in any business when they take their Raw Product through a Process to create an End Product it will also create… a Bi-Product!

Watch this video to determine your coaching practice Bi-Product:

I invite you to schedule a Complimentary Strategy Session!   and follow the prompts.  It’s that simple!

About Livvie Matthews

Hi, I’m Livvie Matthews, an online marketing business coach and solutions provider who loves teaching and supporting passion driven, motivated, coaches, consultants, and other small service business professionals 50 and over in the next chapter of their lives, how to create marketing messages for helping their ideal clients recognize themselves and then pre-qualify themselves for taking the next step – working with you. This makes the closing conversations much simpler.

I invite you to schedule a complimentary Visibility Discovery Call to help move YOU forward. Schedule your Free Session today!

When I’m not online, you can find me spending time with my husband. We’re empty nesters, live in Charlotte, NC and have 3 grown daughters, 2 son-in-laws, 2 grand cats and 3 grand dogs.


  1. Kathleen O'Keefe-Kanavos

    I love how you walk us through the short process steps of Raw Product to an End Product it will also create… a Bi-Product! Brilliant!

  2. Aprille Janes

    This is brilliant, Livvie! I’m putting my end product in capital letters on my whiteboard so I keep this front and center in everything I do. Thanks for sharing your wisdom.

  3. Nathalie

    This video is really good. I’m not the coach but I do facilitate painting workshops and happy customers is definitely something I want to see at the end of a night. I also truly want referrals because for the past three years it’s been a huge way for me to grow my business. I think I could get more referrals but I don’t ask enough. My husband tells me all the time LOL Thanks for this great reminder to ask for referrals And find strategies to do so.

    • So glad you found value with this post. For many it’s very hard to ask for referrals because they feel it’s “sales-y” however, when done correctly, it is authentic and genuine. It could be as simple as saying: you “are accepting new customers and would love their referrals”. You might also create a line on your business cards (that you hand to everyone)…Accepting New Customers. Thanks for sharing and taking the time to comment, Nathalie!

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