Challenging Times-Yes! Changing Times-Yes! Opportunities -Absolutely YES!

I am amazed and just so excited to see how businesses….large and small… are taking this very challenging and negative time and turning it into something positive!

We as entrepreneurs are probably sitting on what could be an even better opportunity than what we are doing right now.

What do I mean by that? Look at the many different businesses that are changing what they produce now to what NEEDS to be produced and many times it only involves tweaking their current way of doing things.

Look at the industries and businesses that are going from what they were producing to producing face masks, hand sanitizer, ventilators, and other much needed items to keep our healthcare professionals, who are fighting on the home front, SAFE!!

This goes all the way back to WWI and WWII when women first entered the work force and started working in the factories that were converted from what they were making to making much needed war time items!

It also was a time when people appreciated and respected other people. Husbands, boyfriends, sons, relatives were being drafted or enlisting…taken away from their families and loved ones, not knowing when or even if they would ever see each other again. You had a much deeper appreciation for life and for love.

This was a very bleak time in our history….everything as they knew it changed! But out of that came the great nation we have today!!

Today, we had become a nation of people that didn’t appreciate what we had or WHO we had. Little regard for human life and very little respect for others. Road rage, shootings, robberies…just to name a few… were skyrocketing!

We put anything and everything above family and others! It had become an “All about me” generation. Cell phones, tablets, and social media replaced sitting down at the table to eat together and to talk to one another.

Now we are seeing pregnant women having to go into labor and delivery without their spouse. Elderly and even younger people are being taken to the hospitals in very serious condition and loving family members can’t go in with them…can’t be there to hold their hand…to talk with them….to encourage them…nothing! Many are having to die alone with no family members by their side…..because we aren’t allowed into the overloaded, pushed to the max, hospitals.

This brings much different emotions into play. How is that loved one doing? Is the loved one going through it alright? What condition is the oved one in at this point…better/worse? Will I even see my loved one again?

Now we feel, we hurt, we love, and we want to cling to these loved ones. That’s change….that’s what it’s all about.

If history repeats itself…and it does…then we are in a time that everything is changing as we know it. But we are going to be a much better nation and people for it!!

Take a look at what you do in your business right now but also take a long hard look at what you see and hear that NEEDS to be done in this current time.

See if there is something you can do to “change your production” and tweak it up a little and become the solution people are looking for and need at this time.

This is NOT a time to sell. It is a time to step up and to help. To offer insight, possible plans, and most importantly valued solutions. It truly is a time for actually building solid relationships.

Then when it does come time for that person to buy…you are going to be tops in their mind.

Challenging times….Yes! Changing times…Yes! Opportunities….Absolutely Yes!!

We are going to get through this and be a much better nation of people because of this!!

If you would like to talk about how you might be able to tweak what you currently do to something that’s needed now, I invite you to schedule a FREE Let’s Talk call. This is NOT a sales call….it’s just a conversation between you and me!  Just click the link and schedule a time convenient for you!

About Livvie Matthews

Hi, I’m Livvie Matthews, an online marketing business coach and solutions provider who loves teaching and supporting passion driven, motivated, coaches, consultants, and other small service business professionals 50 and over in the next chapter of their lives, how to create marketing messages for helping their ideal clients recognize themselves and then pre-qualify themselves for taking the next step – working with you. This makes the closing conversations much simpler.

I invite you to schedule a complimentary Visibility Discovery Call to help move YOU forward. Schedule your Free Session today!

When I’m not online, you can find me spending time with my husband. We’re empty nesters, live in Charlotte, NC and have 3 grown daughters, 2 son-in-laws, 2 grand cats and 3 grand dogs.


  1. Carla J Gardiner

    I love this post and couldn’t agree more. People need help, hope and guidance, not someone trying to squeeze essential $$$ out of their trembling hands. Thank you for being part of the solution and not the problem, Livvie.

    • Thank YOU, Carla. We are in uncertain times in unchartered water and everything seems upside down. Becoming a source of help and value is more important now than ever. We are going to get through this and be a better nation of people for it. Thanks for commenting!

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