You’re 50 or over, in the next chapter of your life with your own business and you’re loving it!!
But let’s face it…marketing at 50 and over present’s different challenges. We know we need visibility but we were not born in this “smart phone” age and tech savvy like the current generation. So for us, all this can be very confusing… overwhelming… even intimidating!
Even though online marketing and social media have been around more than two decades now, many are still unclear on exactly how it even works and the benefits.
So if you want Visibility??….. Think TRAIN!
All freight trains have an engine, fuel car, box cars, and travel down the tracks. Picture the engine as your Publicity Engine, the fuel is your Online Marketing, the box cars are your Key Marketing Essentials, and the tracks are your Social Media Platforms.
Your publicity engine is pulling the train with the many key marketing essential box cars on the social media distribution tracks where it needs to go.
Think of these box cars loaded with your key marketing essentials like How-To:
• Laser in on your ideal clients
• Nail your marketing messages
• Create “Pull” marketing questions
• Learn to fish where YOUR fish are
• Create a “working” website
& of course a deep dive into social media
Then your publicity engine pulls those loaded box cars and goes down the social media distribution tracks… taking your marketing message from train station to train station OR how about….
Going from websites… to blogs…to pod casts… to speaking and networking…to different social media platforms… and more while making solid connections along the way!
Your key marketing essentials are creating more and more visibility everywhere they go… with you now being seen as the “go to” person in your field!
But now I want you to picture that train with those box cars again…. but this time… picture them as double decker piggy back box cars pictured on the right of our image above! WOW!!!
This is what happens when you discover how to expand and leverage your online presence for more visibility, more clients, and ultimately more flexibility and freedom in your business!
As an online marketing business coach who works with women 50 and over, this is what I love to do…I help my clients load their box cars with their key marketing essentials for their publicity engine to take their marketing essentials everywhere they need to go down those social media distribution tracks.
If you would like to take your business to the… piggy back level… I invite you to schedule a FREE “Think Train” visibility session and follow the prompts… it’s that simple!!
Remember: If you Want more Visibility?….Think TRAIN!
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