What Does A Hurricane And Your Business Have In Common

We have just gone through hurricane Florence here in Charlotte, NC and even though it was not as bad here as forecast, it went through extremely slow leaving a massive amount of rain.

Thank God we kept our power and no down trees in our yard, but other parts of Charlotte were hit pretty hard. However the eastern part of our state in Wilmington, New Bern, and other coastal areas and some inland areas have been devastated. Please pray for their recovery.

When Florence was approaching as a Category 4 she was traveling at a faster rate of speed going forward, but she was downgraded to a Category 2 when she hit land and slowed down moving forward to 2 MPH! You can walk faster than 2 mph!!

While she was out there in the ocean she gathered a massive amount of water to be dropped inland as she made land.

Now imagine if you are driving a car at 45 miles an hour and someone is trying to take pictures through the car window you aren’t going to be able to get any good pictures and they will be totally out of focus for the most part.

But now imagine you are driving a car a 2 miles an hour and someone is trying to take pictures through the car window. You can get focused and really take some great pictures because of the slow speed you’re traveling.

Do you see why at 2 miles per hour Florence was dropping massive amounts of rain? She wasn’t moving forward with any speed and she was basically hovering and just dropping the massive amounts of rain in the same place. These places were becoming saturated with water!

Isn’t that exactly how we should be with our business? Think about it…

If you are going here and going there, starting this and starting that, chasing after every bright shiny object you aren’t giving your business the time it needs to “saturate” your market.

That is you traveling at 60 miles per hour and breezing through your ideal client area.

On the other hand, what if you know your ideal clients, know where they are hanging out, and you start showing up where they are and sharing your information, helping them out and giving them some solutions.

How about if you are collecting their emails and sending out newsletters with information they need for helping them grow their business.

You’re creating blog posts and sharing them in the different groups you’re in and on your business page, sending them back to your website to read the blog posts.

You’re being consistent with your social media and your group posts. You are “top of mind” to your ideal clients….you are becoming their “go-to” person for what they need.

You are saturating your ideal client area with information not about you, but about them and the solutions you have for the problems that you know they are facing and desperately looking for answers too.

This is you traveling at 2 miles per hour and saturating your market with what they need.

So take a lesson from this powerful hurricane Florence and take the time to move very slowly over your ideal client area and saturate your market with the solutions they need.

If you want to talk about some ways you can saturate your market I invite you to schedule a Free Saturate Your Market call.   Two simple steps and you’re done!! It really is that simple!

About Livvie Matthews

Hi, I’m Livvie Matthews, an online marketing business coach and solutions provider who loves teaching and supporting passion driven, motivated, coaches, consultants, and other small service business professionals 50 and over in the next chapter of their lives, how to create marketing messages for helping their ideal clients recognize themselves and then pre-qualify themselves for taking the next step – working with you. This makes the closing conversations much simpler.

I invite you to schedule a complimentary Visibility Discovery Call to help move YOU forward. Schedule your Free Session today!

When I’m not online, you can find me spending time with my husband. We’re empty nesters, live in Charlotte, NC and have 3 grown daughters, 2 son-in-laws, 2 grand cats and 3 grand dogs.


  1. Vatsala Shukla

    I like the lesson drawn from Hurricane Florence, Livvie, even though I know how scary the actual event was having experienced Hurricanes Dennis and Ivan.

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